In episode four of the Content Creator Society podcast, hosts Bonar Bulger and David Ross are joined by Morgan Ross (no relation to David), a content creator known for his work on the Old Toronto Series and Old Canada Series. These online platforms focus on curating historical content and producing mini-documentaries, often involving sponsored projects that allow Morgan to maintain creative control while promoting complementary products.

Morgan shares his journey from being a musician to pursuing graduate school in Canadian history and eventually starting the Old Toronto Series as a hobby. This led to significant growth on social media platforms, especially Facebook, where his content has attracted over a million followers across Canada. He emphasizes the organic nature of his growth and sponsorships, largely driven by his passion for history and ability to create content that resonates with a broad audience.

The conversation also touches on the challenges and opportunities of working with brands, the importance of genuine content, and the potential risks of relying on social media platforms that can change or disappear. Morgan highlights the DJI Osmo Pocket 3 as a crucial tool for content creation, praising its ease of use and quality.

Throughout the episode, Morgan, Bonar, and David discuss the value of historical content, the balance between entertaining and educational material, and the significance of personal connections and introductions in the content creation industry.

In this episode of the Content Creator Society podcast, we dive into the realities of being a content creator, pulling back the curtain on the often glamorized life of making and sharing content online. Our guest, Jon Simo, shares his journey from working in the traditional ad industry to embracing the one-man-band approach to content creation. We discuss the challenges of managing business logistics as an individual creator, from navigating payment terms with big companies to the impact of illness on workflow. Jon also highlights the importance of standing out in a competitive field and the value of long-term partnerships with brands over one-off projects. Additionally, we explore the role of mental health in the creative process and the benefits of simple strategies like taking walks for idea generation. Finally, we touch on the potential of AI tools in content creation and the need for creators to differentiate themselves in a rapidly evolving industry. Join us for an insightful conversation that sheds light on the business side of content creation and the strategies that can help creators thrive.