CHARTING THE ARCTIC WITH THE GREAT EXPEDITION COMPANY
TRAVEL
We partnered with The Great Expedition Company to help shape and share their story with the world. Our focus was on elevating the brand to appeal to a luxury travel audience, while also driving real bookings for their Arctic voyages. From social content to paid advertising across Meta and LinkedIn, to hands-on production and strategic messaging, we worked closely with the GEC team to bring their vision to life. Every piece of the campaign was designed to reflect the scale, beauty, and ambition of the journeys they offer.
the Brief
The Great Expedition Company runs small, high-touch voyages through the Arctic, with just 12 guests on each trip. Every spot on board matters, which meant the marketing had to be sharp, targeted, and effective.
They needed to reach a very specific kind of traveller. Someone looking for something rare, immersive, and meaningful. Our job was to help build that connection. That meant refining the brand’s story, creating the right kind of content, and making sure it reached the right people through thoughtful strategy and digital campaigns.
the SOLUTION
We focused on creating a suite of visual assets that could flex across platforms. This included cinematic reels, short-form videos, and a range of social-first content designed to capture attention and tell a deeper story. Each piece was crafted to reflect the sense of scale, solitude, and wonder that defines a Great Expedition journey.
From there, we developed a channel-specific approach to distribution. On LinkedIn, we built messaging tailored to executives and founders, tapping into themes of reset, perspective, and stepping away from routine. On Meta, the tone shifted toward the spirit of adventure, with creative focused on remote landscapes and once-in-a-lifetime experiences.
Audience targeting played a key role. We placed particular emphasis on reaching female solo travellers, high-income earners, and experience-driven explorers. The strategy was designed to be both aspirational and actionable, building curiosity while driving toward real conversion.