CHARTING
THE ARCTIC.
COORD: 78.2232° N, 15.6267° E
THE
BRIEF.
The Great Expedition Company runs small, high-touch voyages through the Arctic, with just 12 guests on each trip. Every spot on board matters, which meant the marketing had to be sharp, targeted, and effective.
Our job was to help build that connection. We partnered with GEC to elevate the brand story to appeal to a luxury travel audience while driving real bookings. Every piece of the campaign was designed to reflect the scale, beauty, and ambition of the journeys they offer.
BRAND ELEVATION
Refining the brand's story through social content and paid advertising across Meta and LinkedIn, ensuring strategic messaging reaches the right people through thoughtful digital campaigns.
THE SOLUTION.
ASSET_CAPTURE // AERIAL_SURVEILLANCE
We focused on creating a suite of visual assets that could flex across platforms. This included cinematic reels, short-form videos, and a range of social-first content designed to capture attention and tell a deeper story.
From there, we developed a channel-specific approach to distribution. On LinkedIn, we built messaging tailored to executives and founders, tapping into themes of reset, perspective, and stepping away from routine.