PORSCHE ICE
EXPERIENCE.
COORD: 46.1953° N, 73.9161° W
THE
INTEGRATION.
During our engagement documenting the Porsche Ice Experience at Mécaglisse, Quebec, we were asked to produce a secondary film featuring Olympic figure skater Elladj Baldé. The goal was to capture high-quality, emotive content during the athlete’s limited downtime, ensuring the new project remained entirely separate from the primary production schedule.
Operating in the sub-zero environment of the Laurentians requires strict coordination. To deliver the extra assets, we transitioned our workflow into a parallel system, splitting our senior leads to manage two independent sets simultaneously. This approach allowed us to capture artistic content without disrupting the flow of the main automotive shoot.
PROJECT_REF: MECAGLISSE_QC // ASSET_SPEC: 911_C4S
PRODUCTION EFFICIENCY
The "Driven by Dreams" shoot was an exercise in resource management. By running two sets in tandem, we delivered a standalone campaign asset while maintaining 100% schedule adherence for the client’s primary requirements.
THE SOLUTION.
ASSET_CAPTURE // ARTISTIC_EXECUTION
To deliver both projects successfully, our team operated in parallel. While the primary Porsche Ice Experience production continued at full capacity, we deployed a dedicated unit to capture Elladj Baldé’s performance during scheduled track transitions.
This approach relied on technical adaptability. To achieve the required intimacy and pace, cinematographer Josh White utilized skates to move fluidly on the ice with Elladj. This decision allowed us to capture dynamic, close-proximity footage that matched the athlete's movement, resulting in a high-value campaign asset produced entirely within the original production window.
PRODUCTION
VALUE.
MAXIMIZING TALENT & LOCATION WINDOWS
INTEGRITY
DISRUPTION