CASE_RECORD // 001

PORSCHE ICE
EXPERIENCE.

PROJECT: DRIVEN BY DREAMS CLIENT: PORSCHE CARS CANADA TALENT: ELLADJ BALDÉ
LOC: MÉCAGLISSE, QC // -14°C
COORD: 46.1953° N, 73.9161° W
PRODUCTION LOG // ADAPTIVE EXECUTION

THE
INTEGRATION.

During our engagement documenting the Porsche Ice Experience at Mécaglisse, Quebec, we were asked to produce a secondary film featuring Olympic figure skater Elladj Baldé. The goal was to capture high-quality, emotive content during the athlete’s limited downtime, ensuring the new project remained entirely separate from the primary production schedule.

“Maximize production value by capturing additional campaign assets within the existing project window.”

Operating in the sub-zero environment of the Laurentians requires strict coordination. To deliver the extra assets, we transitioned our workflow into a parallel system, splitting our senior leads to manage two independent sets simultaneously. This approach allowed us to capture artistic content without disrupting the flow of the main automotive shoot.

Porsche 911 C4S at Mécaglisse PROJECT_REF: MECAGLISSE_QC // ASSET_SPEC: 911_C4S
OPERATIONAL BRIEF

PRODUCTION EFFICIENCY
The "Driven by Dreams" shoot was an exercise in resource management. By running two sets in tandem, we delivered a standalone campaign asset while maintaining 100% schedule adherence for the client’s primary requirements.

CAMPAIGN_RELEASE // 001
PROJECT_CREDITS
CLIENTPorsche Cars Canada
AGENCYSteak+Sizzle
PRODUCER / DIRECTORJakob Poskiesinski
DIRECTOR OF PHOTOGRAPHYChris Monteiro
CINEMATOGRAPHERJosh White
PHOTOGRAPHERViktor Radics
COLOURGrant McNair
EDITOR / SOUNDJustin Dhama

PRODUCTION
VALUE.

2X CAMPAIGN OUTPUT //
MAXIMIZING TALENT & LOCATION WINDOWS
100% PRIMARY PRODUCTION
INTEGRITY
0 PRIMARY UNIT
DISRUPTION
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